Writer’s Retreat: Marketing a Book

What happens after you write your book? A whole lot, if you want to get your book into the hands of readers outside your personal circle.

It’s more than a good story, it’s how you go about marketing the book. If you go the traditionally published route, the process is much easier. Those companies handle the marketing for you.

But if you want the freedom and control of self-publishing, it’ll take some work. Ley Esses talks about what can really help make your book sell, and how you can get your name and book out there.

Check out the slide presentation below to follow along with the audio, recorded at the 2019 AspenHouse Writer’s Retreat.