This toolkit is a growing library of wisdom that highlights the hurdles of owning your content and building your platform. We not only curate the wisdom from creative leaders and artists, but also from the community—a balance of both, like cheese and wine—so that you’re supported and empowered to build your home on the internet.

---

In the last decade, many different platforms and methods for connection have influenced the way we communicate. And yet, email is still the most effective, prevalent tool that opens possibilities and sparks relationships. Nowadays, a thoughtful email is an art. When done well, it is a delight to read and creates an impression about the sender.

Thoughtfulness takes time and effort. People have become attuned to feeling emails that lack warmth, personality, or clarity. Like a stranger that bumps into you without saying ‘excuse me,’ weak emails are the cold shoulder of the internet.

---

Thoughtfulness…

Creating a character isn’t all physical description and heartbreaking backstory.

Well, a lot of it is, but it’s not just that. You need to round out that tall, dark-haired beautiful orphan with some emotional depth. The kind that will keep your readers turning the page and recommending your stories.

They’ll do this because they’re invested in your books. And they’re invested because they relate to the characters. They might not be tall, dark-haired, beautiful or an orphan, but they know how it feels to miss family, to never find the right pant length, or to be judged by their looks.

Creating a relatable connection to universal struggles is key and ensuring your characters have emotional depth is the metal that forges that key.

Five Ways To Give Your Characters Emotional Depth

Don’t Say Emotions

Emotions are something we all feel, unless you’re a serial killer.

Writing “She was sad”